I am a Manchester-based photographer and director with over 20 years of experience specializing in food and drink, still life, and people. My career began in retouching, which provided me with a strong technical foundation before transitioning to working behind the camera in both still photography and motion. This progression has shaped my approach, combining technical expertise with creative insight to deliver compelling and dynamic visuals.

I thrive on transforming creative concepts into tangible, impactful imagery. Whether producing intricate high-speed multi-shot composites or carefully styled still life setups, I am committed to realizing the original vision with precision and creativity. I work comfortably both as part of a larger production team and independently, valuing collaboration and clear communication throughout every project.

I have had the privilege of collaborating with clients such as Yeo Valley, Aldi, Magnet, Fox’s and award winning campaigns with Xbox. These experiences have expanded my skill set and led to directing numerous broadcast commercials, predominantly within the food and drink sector for international brands. My motivation lies in telling authentic stories through imagery that resonates with audiences and creates lasting impressions.

Guided by a commitment to excellence and continuous growth, I approach each project with dedication and enthusiasm, striving to produce work that is both visually engaging and creatively meaningful.

 

contact 

neil_flitcroft@hotmail.com